Desing

DESING produces preparations of fruit and confectionery, for the ice cream industry, the bakery industry, the confectionery industry, and the HORECA sector. There are over 350 products in our range and most of them are created in compliance with special requirements of individual customers.
We are equipped to offer all types of standards for food safety and quality. Our equipment is modern and we use new technologies to come up with new products made of domestic raw materials primarily. Our products are currently exported to 29 countries around the world.

DESING was established in 1992 by Miodrag and Biljana Tomic (at the time a young married couple) and is based on family values typical of small businesses. Together with associates they have built a corporate business culture – manifested in the motivated staff and a high level of organisation of all the structures within the company. DESING views 2001 as the turning point. That’s when we became a supplier to the “McDonalds-Serbia” restaurant chain. Entering the supplier system of a big multinational company has brought on the firm new requirements and new goals. The introduction of HACCP standards in early 2006, constant monitoring and control of the safety of production processes, continuous staff training, and measuring customer satisfaction, have thus become the foundations of the company’s business policy.
In 2007, DESING has confirmed its place on the list of official McDonald’s suppliers, when it became an approved supplier for “Nestle-Icecream”. The World Bank’s assessment of the quality of suppliers in supply chains of major multinational companies ranked DESING as the second-best in Serbia in terms of meeting the required criteria.