Year of establishment
1992
Location
Požarevac
Founder
Biljana Jovanović
Business information
2018
2021
2023
Full-time employees
182
172
195
Turnover (EUR)
4,3 mil
2,6 mil
4,4 mil
Export (EUR)
1,6 mil
0,6 mil
1,1 mil
Products/Services:
Production and Sale of Women’s Clothing and Footwear (Evening Dresses, Day-to-Business Dresses, Coats, Capes, Blazers)
Izdvojite jedan poslovni potez koji ste povukli u 2023. godini, a na koji ste posebno ponosni:
Fashion House Luna has designed something new and truly special – exclusive handmade shoes created to be a part of a unique fashion story.
Luna shoes are crafted using traditional Italian techniques, with careful attention to every pair to ensure the highest quality. The finest leather forms the foundation of our shoes and sandals, providing fantastic softness and comfort for hours of wear. Special care is given to every detail, from stitching to finishing, to ensure each pair looks extraordinary and lasts for many years. They pair perfectly with models from the Luna collection, making business or evening outfits elegant and magical. Women’s heeled shoes are not just a fashion accessory – they are a symbol of elegance, confidence, and unique style.
Markets
Slovenia, Croatia, Bosnia and Herzegovina, Montenegro
Rank the suggested initiatives as your contribution to the New Growth Agenda for the SME sector based on their importance to your business.
(Please rank the provided responses from 1 to 6, where 1 is the most important to you and 6 is the least important – priorities must not be repeated):
Establishment of a Development Bank: A bank where you could borrow under more favorable conditions
5
Tax Credit: The possibility of not paying profit tax on the part of the profit that you reinvest.
1
Equal Opportunity for All: A business environment that is guaranteed to be predictable and free from corruption.
2
Independent Development Agency for SMEs: An agency that you could contact to develop support measures tailored to your needs and the needs of the Serbian economy.
6
Providing Opportunities for Domestic SMEs to Participate in Expo 2027 Projects: Promoting the integration of domestic SMEs into international events such as Expo 2027, increasing their visibility and market opportunities.
3
Strengthening Support Programs: Improving existing support programs with better targeting and providing technical assistance to ensure SMEs can fully utilize available resources.
6
If your company had the opportunity to participate in Expo 2027 (either in the preparation of Expo 2027 or at the Expo 2027 event itself), how do you think you could participate?
? By participating in Expo 2027, the fashion house Luna, as a well-known domestic brand, could present its products and current collection to visitors and potential business partners at the Expo 2027 exhibition space.
What improvements and programs would you suggest that you think could contribute to your business and the Serbian economy?
Allow for the realization of tax reliefs established by the repealed Articles 48 and 48a of the Corporate Income Tax Law.
