MICROLINE

Production program of the MICROLINE d.o.o. entails production and servicing of dental implant instruments.
The company’s main product are dental turbines of various models. Knowledge and skills needed for development and production have been acquired over many years of experience in the production halls of “Prva Petoletka” company from Trstenik. The production of dental turbines is specific because it is about making high precision parts and represents always a big challenge. Staying competitive is a difficult task, so innovations in the market must be constantly monitored. Product quality and compliance with deadlines are closely related criteria for any business and are the key to success in foreign markets. Our goal is to constantly develop our product and to increase the range and expand the market. MICROLINE’s products reach European countries through our distributor in Slovenia (“Spiro d.o.o”) and America through “Sable Industries Inc”.

The founders of the company are Milos and Milorad Jovanovic and from the very beginning of MICROLINE they decided to focus on the development and production of dental instruments. The main reason behind the decision was their market analysis which showed that there was almost no competition in the Balkans in this area. The experience in creating new products gained in “Prva Petoletka” helped MICROLINE develop new high-precision products, that are today the company’s main feature. The market was open for this type of products so MICROLINE’s operation developed faster than expected and a major challenge in MICROLINE’s development was the lack of finance for the procurement of appropriate equipment. The company was financed from personal funds and form the profit for the first 10 years because no development loans were available at the time. The turning point was entering cooperation with the Canadian company “Sable Industries Inc”. Later on MICROLINE has entered a similar arrangement with the English company “Barden”. MICROLINE and “Barden” cooperate in the procurement of ball bearings for the dental industry. Production in MICROLINE requires constant monitoring of new technological processes.