BEOROL BEOROL – PRIMA

Two thousand different products are classified into 44 groups of which 4 groups make their production: rollers, brushes, crepe and mat tapes, and plastics. We started from the garage from the production of rollers driven by enthusiasm and vision. We conquered production mostly with the technical knowledge of one of the owners and his innovation. The production of brushes was the next logical move. In order to complete the entire production process, we bought a small production of plastic in 2012, and in 2016 production of crepe tape and thus completed the basic range of our portfolio. The biggest challenge was to reconcile value for money and match the Chinese manufacturers on the world market. We export to over fifty countries around the world from the Middle East to South America. Our biggest customers are world-famous chains such as ACE, Petrovich, Dan Braven and many others. We find the UAE to be the most demanding market, and Russia the largest. Dynamic markets require rapid change and adjustment in selection and prices.

The founders are a brother and sister who had no knowledge of the industry, products, or market. Perseverance, work, focus, faith, vision, and not-thinking about obstacles gave us confidence that we could succeed. Entering new markets was chaotic, unplanned, and guided by a vision and the enthusiasm that anything is possible if one deeply believes in what one does. Enthusiasm gives birth to courage, and courage gives birth to opportunities. Opening a trading company in partnership, a contract with a Russian company, and the opening of a daughter company were opportunities we took advantage of in all segments of the business. We financed ourselves from our own funds. We were financially disciplined. We have learned from our own mistakes and attempts. We produced our fixed assets from parts we collected from waste until we acquired funds to purchase new ones. Our biggest loss was the accumulated financial loss of two daughter companies, but we recovered since by restructuring and employing quality staff. We acquired everything ourselves with the hard work and sacrifice of all employees who believed in international success and an opportunity to prove that we can become globally recognized with our products. We are ranked as the 11th roller manufacturer in the world.