It all started with the idea of creating quality and functional furniture needed in every home. That is how JELA JAGODINA was established – a furniture factory that today crossed the borders of the market in Serbia and is present in the demanding European and global markets. By applying digital and CNC categories, JELA JAGODINA guarantees to respond to market demands, while its production relies on the latest generation of machines of German quality (HOMAG Group). The result are quality certificates recognised both in Serbia and internationally. The company’s production programs are awarded the “EN quality certificate” issued by the Faculty of Forestry in Belgrade, the Swiss Certification Company SGS-Belgrade and TÜV Standard from Germany. Our company’s products are placed in the markets of over 20 countries, and exports account for 70% of our total sales. In addition to Serbia and the former Yugoslavia, JELA furniture adorns homes throughout Russia, America, Mongolia, Germany, Austria, the Czech Republic, Greece, Switzerland, and Malta.
Year of establishment:
1991
Location:
Jagodina
Founder and owner:
Radovanovic Miroljub & Radovanovic Snezana
Business information
| 2021 | 2015 | 2010 | 2005 | |
|---|---|---|---|---|
| Full-time employees | 350 | 189 | 138 | / |
| Turnover (EUR) | 16.4 m | 7.9 m | 7.7 m | / |
| Export (EUR) | 9.6 m | 2.2 m | 1.6 m | / |
PRODUCTS/SERVICES
COMPANY DEVELOPMENT AND ENTREPRENEURIAL STORY
The beginnings date back to 1956, when a modest carpentry shop was established, where the craft was passed on as a family tradition. The company itself was founded in 1991 by recognizing a good business opportunity and identifying problems in the Serbian market. JELA JAGODINA solved them in an innovative way. In 1998, the company was technologically modernised and then our first serial production was launched.With our way of doing business and thinking, we soon become the market leader. We are building an image of a large family company that is ready to constantly improve, expand its programs and encourage the development of the domestic market while successfully expanding abroad. The company has been taking part in domestic and international furniture fairs for many years presenting its products in Belgrade, Cologne, Barntrup, Moscow, and the UAE. Since 2012 JELA JAGODINA has been organising a home furniture fair in its exhibition space. In 2020 we have expanded the company’s production space increasing the area from 20,000 to 45,000m2.
CONTRIBUTION TO SUSTAINABLE DEVELOPMENT GOALS
JELA JAGODINA offers fair and equal treatment of employees and respect for basic human rights. The company’s policy on equality and anti-discrimination assumes all our staff should be given an equal chance for business development. Reward trips for employees are organised, visits to fairs and professional education are provided, as well as the team-building meetings. The company is committed to youth employment as evidenced by the average age (32) of our staff. JELA JAGODINA also holds the BSCI certificate which refers to the improvement of working conditions and care for employees. JELA demonstrates its care for the environment by holding FSCTM certificates and by purchasing raw materials from suppliers in the FSCTM chain. JELA actively promotes responsible management of natural resources and gradually raises the awareness about the importance of environmental protection among its staff. JELA JAGODINA gladly responds to invitations to sponsor events in the field of culture and sports. JELA sponsors the Days of Comedy in Jagodina, the Nis Jazz Festival Nisville, the festival in Vrnjacka Banja, and various sporting events. The company responds to calls to help the endangered whether it is a matter of natural disasters or financial assistance. The company also actively helps the Serbian Orthodox Church. In cooperation with the Faculty of Forestry (Department of Wood Processing) JELA organises a visit to the factory for final year students every year and helps them in research and development.
