ZLATIC

The main product of the company is solid wood glued panels, mostly beech and other hardwoods. The panels are glued on width, and length (so-called “finger-joint” compound). In the beginning, we primarily did wood processing and made raw sawn timber. However, due to changes in the market, we reacted by buying our first wood dryers in 2000, which created the conditions for the processing of dry wood elements. We later specialized in the production of solid glued panels used in the furniture industry, stair treads, and the like. We also have the capacity to produce solid wood furniture, which we have already done on a smaller scale, but we still do not have well-developed marketing for these products. We sell our products – mainly in EU markets (Germany, France, Spain …) – mostly to well-known customers, with whom we cooperate for many years and some for decades.

The founder and owner of the company is Ljubinko Zlatic. He used his experiences in the timber trade to start his own business, which initially consisted of the trade of sawn timber. He later invested in the opening of a production plant for cutting logs and then the steam room. Through his contacts and partnerships with the customers, he came to learn about trends in the market, and also gained access to new technologies, knowledge, and experience. This facilitated him investing in new equipment and re-establishing the company in accordance with the market requirements and new trends. One of the key moments was the decision to procure a dryer, thus ending an era in which only raw sawn timber was sold. This created the conditions for the sale of dry wood, as well as a wide range of possibilities for further processing and finalization. Currently, our main product is a massive glued panel, and the ultimate goal is the production of furniture from solid wood trees.